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Use case — Share of voice optimization

Maximize ad
impact with
share of voice

Drive share of voice and optimize search ad spend with AI recommendations that refine allocation and bids on the keywords that matter.

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▲ SOV +14 ptsLive

Share of voice

⌕sparkling hydration · first page
Your brand42%
Competitor A26%
Competitor B18%
Sponsored + organicCategory keyword
Reallocating budget

Ad optimization

  • Real-time SOV tracking
  • Auto budget reallocation
  • Smart bidding on key terms

Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Bayer
Pilgrim's
Reckitt
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Bayer
Pilgrim's
Reckitt
The challenge

Losing search visibility means losing sales

Shoppers discover products through search, but competitive activity changes constantly. Teams need to see where visibility is slipping and where media dollars can protect demand.

⌕Category: sparkling hydration
Ranked byAuto-optimized bidsThis week
A
Competitor A
41% ↑
B
Competitor B
28%
★
Your brand
14% ↓5
Competitors gaining ground, ad spend isn’t keeping pace.Why?
  • Manual tracking cannot keep pace with competitor activity at scale

  • Wasted ad spend on keywords where organic ranking is already strong

  • Missed opportunities where competitors are gaining ground

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The solution

How CommerceIQ optimizes your share of voice strategy

CommerceIQ monitors share of voice in real time, correlates ad budgets with sales signals, and dynamically adjusts spending so teams can defend high-value search moments without overspending where organic visibility is already strong.

Root cause found ✓

Share of search

Trended · Weekly
Your brand34%
Competitor A27%
Competitor B19%
Competitor C12%
Sponsored + organic · by keywordAuto-optimized

Key capabilities

  • Monitor appearances on first page search results in real time

  • Automatically reallocate budgets from strong to weak SOV areas

  • Correlate ad budgets with time of day, inventory, and peak demand

  • Access complete visibility into search media campaign performance

Proof

Leading brands optimize SOV with CommerceIQ

CommerceIQ helps brands improve share of voice on top category keywords, leading to incremental retail sales while increasing ROAS through smarter bidding.

“

I knew we needed an ecommerce partner with a technology-first approach to help us optimize the supply chain, sales operations, and retail media spend. CommerceIQ has become an integral part of how we run and profitably grow our Amazon business.

Capabilities

AI-powered tools to dominate search results

CommerceIQ provides data, insights, and machine-learning recommendations that maximize search media efficiency across priority retailers and campaigns.

Search mediaA hand pours a can of Good Mood soda into a glass outdoors
Media performanceLive
42%
share of voice on key terms4.8x ROAS$2.4M attributed sales
Share of voice18% less waste
▦

Share of voice measurement

Track first-page search visibility across priority keywords, retailers, and competitors.

✓

Ad audit visibility

See where paid placements are helping, overlapping with organic strength, or missing demand.

◷

Retail-aware optimization

Use retail signals to shift spend toward keywords and products with the highest upside.

↗

Smart bidding

Increase ROAS by avoiding low-impact spend and defending high-value search moments.

Resources

Unlock smarter commerce strategies

Explore expert insights, product updates and practical tips to drive growth, efficiency and market share across your retail media ecosystem.

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Capture consumers at the moment of purchase

Drive incremental sales with maximum efficiency using CommerceIQ's retail-aware advertising engine.

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